As the lead Art Director on Abbott’s US Diabetes Care HCP business, I oversaw a range of brand initiatives for the FreeStyle Libre brand, spanning digital, print, and experiential design. From concepting business unit logos and building out visual systems to wireframing and designing interactive sales aids, I helped shape the brand’s professional-facing identity. I also led convention booth creative, designed storyboards and art directed medical video shoots, and developed print collateral —ensuring consistency and clarity across every touchpoint in the healthcare space.

Healthcare branding • Cross-platform art direction • Sales enablement design • Convention + experiential creative • Video + shoot direction