As Senior Art Director for Yupelri, a nebulized maintenance therapy for COPD, I led the development and execution of the brand’s campaign platform in preparation for product launch. I established comprehensive visual guidelines and oversaw the creation of both digital and print materials—including extensive interactive core visual aids, HCP-facing sales assets, and branded content for a national conference booth. In addition to directing designers and collaborating with developers, experiential vendors, and photographers, I ensured brand consistency across every touchpoint. From client presentations to production oversight, I owned the creative process from concept to execution.

Pharma brand development • Cross-platform campaign design • CVA + print collateral • Conference booth creative • Creative team leadership