This concept for Sony’s 2011 annual report explores the intersection of brand storytelling and data-driven design. I developed the complete visual system—from layout and imagery to typography and a series of hand-crafted infographics—bringing the company’s global presence and innovation narrative to life. As a final expression of the work, I personally printed and hand-bound the report, underscoring my interest in tactile design and hands-on craftsmanship.

Annual report design • Information design • Brand storytelling • Infographic development • Bookmaking