The Source was a small brewery and roaster out of Tahlequah, Oklahoma, built on a love of local ingredients and honest craft. I worked closely with the founder to evolve his original logo into a fuller brand system—designing packaging, labels, and a no-frills website to support early orders before launch. The timeline was tight, the team was small, and the stakes were high—but the result was a scrappy, thoughtful identity that matched the spirit of the business.

Visual identity • Packaging + label design • Small-batch branding • Web design • Creative direction